Food D2C Specialists

Achieve True
“Japan Market Fit”

We run your entire local operation—from localization and CRM to logistics and compliance. For roughly 1/3 of the typical agency cost.

No Upfront Fees
No Hidden Charges
Cancel Anytime
The Reality

The “5 Barriers” That Kill
Western Food Brands in Japan.

Why simple “translation” is nowhere near enough to move the Japanese consumer.

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Language: Appetite Appeal
The Reality AI translates “Extra Crunchy” as “Very Hard” — which reads as stale or tough in Japanese.
Our Solution We use transcreation and food onomatopoeia like “saku-saku” to evoke light, premium crunch and appetite.
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Trust: Payments & Logistics
The Reality No convenience-store (“konbini”) payment or delivery date selector? Many shoppers will abandon the cart immediately.
Our Solution We implement local payment methods (konbini, PayPay, BNPL) and precise delivery scheduling that Japanese buyers expect.
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Ecosystem: CRM
The Reality Email only? In Japan, daily life runs on LINE — many loyal buyers never see your emails.
Our Solution We build a hybrid CRM (Email + LINE) so you reach both inbox and chat, not just one or the other.
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Legal: Compliance Minefield
The Reality Claims like “detox”, “burns fat”, or “anti-aging” can trigger immediate legal risk under Japan’s Pharmaceutical and Medical Device Act.
Our Solution We flag risky wording and suggest compliant alternatives so your brand stays persuasive without crossing legal lines.
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Creative: Information Density
The Reality Minimalist Western LPs can feel “suspicious” or incomplete to Japanese shoppers who want details before trying new food.
Our Solution We add “reason to believe” content, diagrams, usage scenarios, and UGC to create reassurance, not doubt.
Cost Efficiency

Stop Burning Cash on
Bloated Agencies.

Traditional entry requires large upfront fees plus a “pay-per-request” retainer that slows you down every time you want to move.

× The Trap: “Pay-Per-Request”

Many agencies bill the retainer for “strategy” — then charge extra for every concrete task.
Banner tweak? $300. LP edit? $1,500.
Every change requires a quote → approval → purchase order. Slow and expensive.

Traditional Agency
$13k – $40k
Upfront launch fee
$3k – $13k
Monthly retainer + extra tasks
Our Model
$0
Upfront fees
$3,900
Flat monthly rate
Unlimited tasks within the agreed scope
Dedicated growth team, not rotating juniors
Cancel anytime — we earn your renewal monthly
Transparent Pricing

One Flat Rate. Tailored Execution.

$3,900 /month

We adapt the scope to your stage and goals. We don’t just advise — we roll up our sleeves and execute.

Market Entry Package
For brands launching in Japan (0 → 1)
  • Entry strategy & localization (positioning, pricing, risk check)
  • Shopify build (theme setup, payments, shipping, subscriptions where needed)
  • Transcreation copywriting — not machine translation
  • CRM setup (LINE Official + email automation)
  • Launch support (PR outline, crowdfunding if relevant)
Growth & Optimization
For brands already in Japan (1 → 100)
  • Store audit (CVR, AOV, LTV, funnel bottlenecks)
  • Page & creative overhaul focused on conversion
  • LP optimization with added trust, education, and usage content
  • Advanced CRM growth (segmentation, triggers, win-back flows)
  • Monthly report: what we did, what changed, what’s next
Transparency: Our fee covers strategy and execution time. You retain ownership of all tools and pay their direct costs (Shopify, apps, ad spend, production assets).
Our Advantage

Why we can offer this price.

🍱

Specializing in food cuts learning cost.

Our founder comes from Mizkan (Japan’s #1 vinegar brand, $2B+ revenue). We already understand how Japanese buyers evaluate food — so we spend less time “figuring it out” and more time executing.

The hybrid founder model.

One person who can direct, build on Shopify, and think like a marketer. You’re not paying for layers of middle management or internal meetings you never see.

Remote & lean operation.

We operate from Malaysia and Dubai with no expensive Tokyo head office. Lower fixed costs on our side mean more budget left for growth activities on your side.

We actively want successful case studies.

Overseas food D2C brands are a strategic focus for us. We offer “partner pricing” because we’d rather grow a strong, visible portfolio with a few great brands than chase every project at a high sticker price.

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Founder portrait
The Founder

A food industry insider — not just a “marketer”.

My career began at Mizkan — Japan’s No.1 vinegar brand and a global food company. I worked both in retail sales and in product development, launching new categories in one of the world’s most demanding food markets.

Today, I help overseas brands translate their product truth into something a Japanese shopper can instantly understand — without losing what makes your brand unique. The goal isn’t just to “launch in Japan”, but to become a brand that Japanese customers come back to again and again.

Frequently Asked Questions

Is there a long-term contract?
No. It’s a month-to-month agreement. We believe in earning your renewal every month, not locking you into a long contract.
Who owns the store and data?
You do — always. All Shopify, LINE, and analytics accounts stay under your ownership. If we stop working together, you simply remove our access and continue with your team or a different partner.
Can you handle legal compliance?
We point out risky expressions and suggest safer alternatives based on our experience with food and wellness brands in Japan. However, we act as advisors, not as legal counsel. Final decisions and legal responsibility rest with your company.
How long until we’re profitable in Japan?
For most food D2C brands, full profitability is a 12–24 month journey, depending on ad spend, production model, and target scale. Japan isn’t a “get rich quick” market — but it can be a very stable one once the fundamentals are in place. Our job is to help you reach break-even as fast as possible, without taking shortcuts that damage your brand.

Japan is ready for your brand.
Let’s make sure the story actually lands.

Contact Us

No pushy sales pitch. Just a straightforward conversation about what it would take for your food brand to truly fit the Japanese market.